Start by cooking your uncooked rice according to the package instructions. Typically, this involves rinsing the rice, adding it to a pot with water, and bringing it to a boil. Reduce the heat to low, cover, and simmer for about 15-20 minutes until fluffy.

In a large skillet, heat a drizzle of oil over medium-high heat. Add the lean ground beef and cook for 8-10 minutes, breaking it apart until fully browned. Drain any excess fat.

Remove the skillet from heat and stir in the brown sugar, hoisin sauce, soy sauce, sriracha, grated ginger, and minced garlic. Mix well until combined and the sauce is glossy.

Return the skillet to medium heat and add the chopped red bell pepper. Sauté for about 2-3 minutes until tender-crisp.

Assemble your Easy Beef Bowls by spooning the fluffy rice into bowls, topping with the savory beef mixture and bell peppers. Garnish with sliced scallions and sesame seeds.